Love musical theatre and create brilliant stagey content? We would love to hear from you.
Musical Theatre Pins receives lots of lovely messages from creators interested in working with us. As a small business, we cannot offer complimentary products for every request, so we use our creator application process to identify collaborations that are a strong fit for both sides.
Who We Work With
We are most interested in creators who:
- Regularly share musical theatre, theatre lifestyle, collecting, cosplay or closely related content
- Have a genuine and engaged audience that is relevant to Musical Theatre Pins
- Produce original, high-quality content that fits our brand
- Have an established and consistent posting history
- Are happy to provide audience and performance insights when requested
- Understand that gifted products and affiliate collaborations must be disclosed appropriately
We normally prioritise creators who have purchased from us before. Supporting Musical Theatre Pins as a genuine customer helps demonstrate that you already know, like and understand our products.
We may occasionally consider creators who have not purchased from us where their audience, content or proposed idea is an exceptional fit.
Follower Numbers
There is no single follower number that guarantees a collaboration.
We consider audience relevance, genuine engagement, average views, content quality, professionalism and previous support of our business.
As Musical Theatre Pins already has an established audience of its own, applicants should be able to demonstrate that they offer meaningful additional reach, access to a particularly relevant audience or exceptionally strong content.
What We Offer
Depending on the creator and campaign, opportunities may include:
- Affiliate links or personalised discount codes
- Complimentary products for agreed content
- Early access to selected launches or collections
- Occasional long-term creator relationships
We do not currently offer payment for influencer posts or promotional content.
Submitting an application does not guarantee complimentary products, affiliate acceptance, a collaboration or a response.
Newer or smaller creators may initially be offered an affiliate opportunity. Creators who demonstrate genuine audience interest and reliable results may later be considered for product gifting.
What We Expect
Where a creator receives complimentary products in return for agreed content, the content must:
- Be delivered by the agreed deadline
- Clearly show or discuss the relevant Musical Theatre Pins products
- Tag the correct Musical Theatre Pins account
- Include any agreed links, discount codes or campaign details
- Clearly disclose that the product was gifted or that an affiliate relationship exists, as applicable
- Remain live for the agreed period
- Reflect the creator’s honest opinion
We will never require a falsely positive review. However, creators should contact us privately if there is a product or delivery issue so that we have an opportunity to investigate it.
Before You Apply
Please apply only if you have a genuine interest in Musical Theatre Pins and believe your audience would enjoy our products.
Applications that consist mainly of requests for free products, contain copied-and-pasted pitches or provide incomplete information are unlikely to be considered.
We review applications periodically and will contact you if we believe there is a suitable opportunity. Unfortunately, we cannot provide individual feedback or application updates.
Apply to Work With Us
Please complete the application below as fully as possible.
By submitting the form, you confirm that the information you provide is accurate and that you understand that applying does not guarantee complimentary products, affiliate acceptance, a collaboration or a response.